The campaign “NUKI. New album. 2024” on Planeta.ru
On 25 July 2024 Nuki started raising money on Planeta.ru for the next album; the band said the main sum came in within a couple of days.
The band opened the project “NUKI. New album. 2024” on 25 July 2024 and invited listeners to “put their name into a time capsule”. The campaign ran for more than two months.
On 2 August Nuki wrote that the main sum had been raised “in literally a couple of days”. The money, the band said, went into making the album, music videos for the new songs and other content.
The rewards included laser tag with the band, a Halloween party, a pre-listening of the album in a Moscow bar and vinyl with a booklet drawn entirely by Dariya. On 11 September all backers were sent a cut of demo recordings of the new songs, and on 22 September the first reward took place — “a weekend with Nuki”.
The project ended on the night of 2 October, and that morning the band thanked everyone who took part. The pre-listening of the album took place on 7 November — two weeks before “Terapiya” came out.
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